Pedra Preta

At the end of 2023, I received a highly confidential phone call inviting me to take part in a unique project: Itaú Unibanco, the largest bank in the Southern Hemisphere, was, on the occasion of its centennial, going to redesign its iconic logo and wanted to document the process. The result of this work is Pedra Preta, a very compelling example of a corporate film with entertainment appeal.